About Me & The Minimalist Entrepreneur

What we live by: Tiaki

Tiaki is a Māori word that means “to care for people and place” – yet has a much deeper meaning behind that care. To us, putting our heart and passion into serving you and your success online is our top priority.

Working from home can be difficult. We know! We’ve seen it all – scams, get-rich-quick programs, nasty and pushy salespeople, companies that disappear right from underneath you. It can be a minefield!

That is why we bring Tiaki, a word that exemplifies our lifestyle and being, to help you navigate the world of working from home, give you our honest advice, and help you succeed in any way that we can.

So, when you hear us say that we want to be your “online BFF”, we mean it. It’s what we do. It’s what we are passionate about. And fulfills us.

So reach out if you have a question. Reach out if you get a win. Reach out and let us know where you are struggling. We are here to help you!

Our Mission

We know how hard it is to work from home. We have been doing it for a long time and feel like we have seen it all. Our mission is simple – to help you succeed online

That means giving you the best research, opinions, answers to your questions, and value that we can about what is working for us and others to help you succeed online.

However, we know that any certain program or platform that allows people to succeed online and work from home is not a fit for everyone! It’s going to greatly depend on you, your business, and/or what you are wanting to do online based on your interests, your passions, your heart, and what drives you. 

This means that we’ll share a lot of information with you about different options… but to truly get to the heart of what works best for you, that’s where we do our best work for you!

Take this short quiz where you’ll answer a handful of questions – whether you already have an online business or you’re just starting – and we’ll reply with recommendations, options, or follow up with more questions or schedule a free call with you. 

Our mission is to help you succeed online. And we mean that. So let’s get started!

Take our quiz to help you identify what you need to succeed online:

About Me

I’ve been working online for over 10 years helping businesses and entrepreneurs succeed online. I come from an outdoors and environmental background and helping people love and enjoy the outdoors and protect the planet. I bring that same passion and heart to HutchSEO as a way to help and care for more people.

It’s amazing to have the opportunity to help people like you realize their potential, share it with the world, change lives, and make a difference in the world.

For me, it’s an absolute blessing to be able to do what I do. I hope that I can share that blessing with you!

If you have an idea, if you’re new to working online, if you’re struggling to get your site off the ground, or if you’re just wanting to take your business to the next level, it’s time to become online BFF’s! 🙂

John Hutcherson header

Since we are now online BFF’s, I’ll tell you a bit more about myself and my journey. 

Ages ago while in high school, I started messing around with web design when it was all coding with HTML. I made a handful of hobby websites for fun and even made a bit of money each month from affiliate programs like Amazon and AllPosters. Which was pretty cool as a high schooler. Just having that little bit of experience and seeing the potential of making money online had me hooked.

That hobby took quite a detour in my early twenties so I could devote more time to my ex-wife and making “real money.” We were often at odds regarding money and career. I wanted to pursue things that interested me and made me happy. And she wanted me to become a dentist like her father so she could keep living the lifestyle she was accustomed to. 

Needless to say, the marriage didn’t work out. When that finally ended, I started traveling to find myself again, figure out what to do with my life, and get out of that town!

I spent two summers in Alaska, a winter on the beach in Texas, nearly two years in England, and a year and a half in New Zealand. 

After I left England, I decided. to put my website knowledge to use in order to a) fund my travels, b)do something meaningful with my life, and c) make enough money to have a bit of freedom and give back in a big way.

I struggled soooo, so much during that time. I tried different websites, different opportunities, and paid way, way, way too much on training programs and tools. Way, way, way too much. 

I battled depression and anxiety and fears of failure on an almost daily basis. I put the weight of the world on my shoulders and felt like everything I was trying to do was the only option I had. I was in my 30’s, I didn’t have a career or enough education to get a career, wasted my entire 20’s on an emotionally abusive marriage, was struggling financially… I was putting everything on the line to try to succeed online. And I had no idea what I would do if I didn’t make it work. 

Today, I am loving what I do. But it was such a long road. My hope is to help as many people as possible navigate their road and journey and help get down the road much faster than I was able to. 

My desire is to continue to scale what I do in order to make a huge impact in the lives of others – however I can. 

“One of my greatest joys is to see someone turn their passion into freedom, to help them exceed their expectations and actualize their dreams. All while realizing what’s most important in life.”

I can’t think of a better way to use my time on this Earth. So, to say that I appreciate your business and support is an extreme understatement.

You've made it this far!

Seriously, let’s connect! Hop in this quiz and tell me about you, where you are with your business (even if you’re just getting started), and let’s work together to help you work from home and succeed online!