Udimi is a solo advertisement marketplace. It offers marketers an effective alternative to traditional methods of driving targeted traffic to their website and building their email list.
Investing in SEO, or spending money on Facebook and Google ads is a surefire way to achieve the above. Most digital marketers are familiar with the best strategies to see maximum return on these investments. However, many aren’t familiar with feasible alternatives like Udimi.
In this Udimi solo ads review, we’ll take an in-depth look at this solo ad marketplace. We’ll delve into what solo-advertising is and why it is a feasible marketing mechanism in today’s marketing landscape. We also take a good look at how Udimi works, revealing the basic functionality of this very useful platform.
What Are Udimi Solo Ads?
What are Udimi solo ads? Udimi solo ads is a digital advertising marketplace. It brokers relationships between website owners who need targeted traffic and “sellers” who have access to a list of niche users.
Let’s take a deeper look at the concept of solo-advertising.
What Are Solo Ads?
All digital marketers know the importance of obtaining website visitors and populating email subscription lists. These strategies target users who fit the demographic of the product they are trying to sell. Such individuals (all potential customers) are referred to as “targeted” traffic.
Being able to reach these types of users with marketing material is an incredibly advantageous situation for a marketer to be in – for obvious reasons. Obtaining traffic to a site or populating an email subscriber list means very little if the people aren’t likely to be converted to customers.
Current methods of obtaining targeted traffic are mostly limited to SEO/content marketing and paid advertising platforms like Facebook and Google Ads. These methods are tried and tested. However, they are also quite saturated and full of competition. Ranking on Google and bidding on popular keywords is an expensive, high-effort objective.
Enter solo-advertising – a new player in the digital marketing space.
How Do Solo Ads Work?
Essentially, this refers to a method of email advertisements. It sends targeted ads to a recipient who exists on a seller’s list of email subscribers.
Typically, the list of recipients has been compiled by the seller. It consists of people who are of a specific demographic or have certain common interests. This metadata is what the advertiser refers to when seeking a targeted audience.
The advertiser is purchasing a single, one-time access to the seller’s email subscriber list.
Benefits of Solo Ads
Next up in this Udimi review is a little insight into the benefits of solo ads. Solo-advertising circumvents the cost, complexity, and time required to hone a “traditional” advertising campaign. It ensures a seller’s campaign is appropriately targeted.
This combination of benefits makes solo-advertising an excellent choice for young businesses. It allows them to seed their email marketing subscribers list or obtain that first boost of conversions. One can even think of solo-advertising as a form of influencer marketing. It’s a very effective way for younger brands to get exposure and conversions.
Solo-advertising is also a good choice for advertisers who have a low budget. Building a pool of SEO-optimized content or honing an effective Facebook ads campaign can be pricey. In contrast, simply “renting” access to an email list is much more affordable.
You also have to consider the effort involved in obtaining traffic for a website selling products in a competitive market. This effort is often negated with solo-advertising. Brand new sites are competing for a Google ranking spot against successful sites that have been operating for years. With this, the chances of their SEO investment yielding results are relatively slim.
Similarly, bidding on Facebook or Google keywords in a competitive market is also costly. It requires a lot of effort and expertise to perfect. Udimi traffic is vetted by the platform and guaranteed to be well-targeted for your website.
How Does Udimi Work?
Signing up for Udimi as a customer is simple and free. All you have to do is provide your email address and select a password. This two-step process gets you to the main interface with as little friction as possible.
Once registration is complete, click on the “Find Sellers” button in the main navigation bar. This takes you to the main listings page where sellers are advertising their email lists.
As with Google, the first three entries in the seller’s list are “promoted”. This means that the owners of the solo-advertisement have paid Udimi to appear prominently in the ranking. Be aware that their placement may not always be indicative of their quality or their relevance to your needs.
The Udimi user interface on this screen offers numerous useful filters. You can use these to fine-tune your search for a relevant seller that falls within your price range. Here is a list of the most useful attributes of a particular solo advertisement as you explore how to use Udimi.
Price Per Click
This refers to the amount you will pay for each visitor to your site. The average price per visitor typically sits within the 40c – 50c spectrum. Selecting a price from this filter will show you only sellers who fall below the selected amount. This allows you to filter out sellers who are outside of your budget for the campaign.
Udimi Ratings
This is an incredibly useful feature, given that the Udimi platform is, to an extent, prone to manipulation by fraudulent sellers. Udimi does put all sellers through a vetting process. However, it is still possible for a seller with an inactive list to get through their verification process. The amount of ratings that a seller has is always a great indicator of their quality.
Udimi Got Sales Feature
This filter is very similar to Ratings, except that it offers a more granular metric: the percentage of their last 100 customers reported that the campaign generated a sale.
Bear in mind that customers aren’t obligated to report a sale. As such, this percentage shouldn’t be seen as the exact number of sales each campaign generated. Instead, it represents the minimum that you can expect.
Once you have found a seller, simply click on their entry in the search result list to navigate through to their profile page. There, you can get more information about their offering and set the parameters of the deal.
Udimi Slider Element Feature
The main feature of the seller’s page is the slider element. This allows you to select the number of visitors that you want to drive to your website. Increasing the slider will increase the price of the deal based on the seller’s “price per visitor” value.
A good tip when starting with a new seller is to kick off with a smaller campaign. This allows you to assess the quality of their leads rather than spending your entire campaign budget on a single purchase.
Below the slider are various settings. These can be activated for the deal, which adds to the price. However, they also improve the quality of the traffic that comes in from the campaign.
- “Top Tier” means that the email campaign will be sent to members on the email list that live in English-speaking territories. These include the US, UK, Australia, and Canada.
- “Prime Filter” means that the seller’s list is subject to an additional level of screening. The verification weeds out any low-value recipients.
- “Only Mobile” and “No Mobile” are essentially two contradictory options. These allow you to target recipients who are either on their mobile devices or not. This can be used if the site or product you are promoting applies to one or the other.
Sales Copy
Before finalizing the transaction, you must take one more important step: provide a sales copy for the email or opt to allow the seller to write it for you.
What drives this decision is obvious. It draws on the proven quality of the sales copy that you have already used for an email marketing campaign. If you know that the sales copy you’re providing has been successful before in generating clicks, by all means, provide it to the seller.
The alternative is to let the seller write the copy for you. Bear in mind that the seller may not know your product as well as you do. That being said, there are many reasons why this could be a good option.
Firstly, the cost of this offer has already been worked into the price. There is no additional charge.
Secondly, the sellers are motivated to generate sales for you. Remember, too, they are typically people who are adept at digital marketing. They know the nuances of communicating with the individuals on their email list. Trusting them to provide copy that will result in maximum engagement is often a good idea. But only if their profile makes it clear that they deliver good results. These sellers will visit your website and build an understanding of what it is that they have to sell to their list. From there, they will write sales content most likely to result in engagement.
Some sellers offer additional services that contribute to your conversion rate. As all digital marketers know, conversion requires more than reaching a specific target with great sales copy. It should also take them to a landing page that converts them from a visitor to a customer.
Empowering your seller to create a landing page is also often a great tactic to improve conversion. This landing page should align with the sales copy you provide (or they write for you). If the reviews and stats indicate the seller is skillful at this, seriously consider this option.
All that remains is for you to provide the URL. The URL should be the one you want the email campaign to direct recipients to and confirm the deal. As soon as the seller actions the request, you will start seeing highly-targeted traffic flood to your site.
How much does Udimi cost?
As noted, the cost of a campaign depends on the parameters of the deal and the seller’s price points. Typically, you can expect to pay between 35c and 85c per click to the URL you provide.
Outside of the cost of the transaction between the buyer and seller, the Udimi platform charges a one-off price of $3.00. This applies to each order placed.
Udimi buyers also have the option to upgrade to Prime membership. This gives them access to a host of additional product features. These are designed to improve the return on their marketing investment.
- Advanced click filtering. Regular accounts have to pay an additional fee to activate this. Prime members have advanced filtering activated for every campaign.
- Double Udimi affiliate earnings. The Udimi affiliate program allows members to earn money for each converted referral they provide. Prime members earn double the amount that regular accounts earn.
Prime membership costs $29.95 per month for a month-to-month payment structure. If you can afford a yearly subscription, this price drops down to a very reasonable $23.92.
Udimi Alternatives
You may be wondering where to buy solo ads aside from Udimi. There are some Udimi alternatives such as Clickonomy. The latter is a relatively new player in this industry. However, they have built a good reputation for providing high-quality leads.
There are many differences between the two platforms, and each has its benefits and drawbacks. Ultimately, the reputation of a more established platform is critical when the stakes are high. Udimi are the industry leaders in solo advertising. This buys them immense credibility and edges them ahead of the competition.
Is Udimi Worth It?
Solo advertising is a proven alternative to traditional digital marketing options. It’s affordable and delivers quick results in a short time. It’s ideal for new and mature products alike. Plus, it offers huge benefits for websites that operate in a very saturated market.
For channeling targeted traffic to your website, few marketing approaches are as effective as solo advertising.
Udimi is the undisputed leader in this space. They offer extremely useful functionality for buyers and sellers alike. Their sellers have all been subject to a rigorous screening process. Buyers can be very confident of not being conned by a fraudulent seller.
Prospective customers can confidently visit the platform, sign up and take advantage of their fantastic product to boost their website’s visibility and profitability. Udimi offers solo ads that work.
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